What is Popular Culture

Popular Culture Blog

Popular culture is the activities that the majority of a segment of a society engages in to such an extent that the activities are what define the day-to-day actions of the group. The art, music, education, discipline, family activities of the point in time that a group experience whether joyfully or not, is the culture of the population or group. When thinking of Popular Culture it is important to remember that not the entire world moves through the same Pop Culture at the same time.

Why, you may ask is it important to business to understand and use Popular Culture? It is important for a business to understand Popular Culture in order to understand the customer. If a business can understand the customer as well as what moves, motivates and needs they have, then the business may be able to market a product to them.

If we look at the immensely popular band of yesteryear The Who, ("Who are you" released August 25,1978 and went double platinum) whom helped shape the baby boomer view of the world , from a business standpoint we may find that we can use that popularity today to add the cool factor to a current product like TV shows. The popular series CSI has capitalized on what was once popular, to make money today. A song from 30 years ago jogs the memories of a generation and makes them want to watch a TV show today. That is Popular Culture being used by business successfully.